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Hotel owners have always implemented different marketing techniques and strategies to make their business visible to the public and maximise revenue. Thanks to the wide network of new technology tools, hotels must learn how to adapt to the latest strategies in order not to fall behind competitors. The hotel industry knows how to keep up with the growing demands of customers by adapting their services to the customers’ preferences. This is the only way they can attract more clients. In the article ‘Hotel marketing strategies’ you can gain an insight into the most essential strategies to deploy your online marketing.
Property management is one of the least understood aspects of the hotel management business. While many hotel owners understand the importance of proper revenue management strategies in order to increase occupancy, they don’t always utilise it in their business. Although property management is not something new to this industry, it is, nevertheless, highly valued by those hotel managers who are running successful businesses.
With the changing faces of booking patterns, adopting a robust hotel revenue management strategy is of utmost importance. Discover the importance of using the right revenue management strategies for your business by referring to this article,
The main difference between hotel management and hospitality management is as the name suggests, hotel management, covers all aspects of managing a hotel, whereas hospitality management is a broader term that deals with people management in sectors, such as nightclubs, casinos, restaurants, transportation, and even hotels.
Since the beginning of the year, the corona crisis has made a significant impact on Hotel Management. The full or partial lock downs ordered by governments around the world have made travelling impossible. There have also been many regional and international events getting cancelled because of corona virus fears, such as the Olympic Games in Japan and the largest travel event, ITB Berlin.
The corona virus brought with it an uncertain future for the hotel and hospitality industry. With the cancellation of business trips and events around the world, fewer people are keen to plan their 2020 or even 2021 holidays, especially now that their job security is at risk.
With small and large hotel chains facing occupancy declines of up to 90 per cent, some have no choice but to cease business as they are forced to cancel bookings. This has resulted in significant revenue loss for hoteliers. There are also many hotel owners who are desperately trying to keep their head above water by waiting to see what happens.
In the category “Corona” you find a selection of tips which helps businesses operating in the hospitality and travel industry to recover and prepare for better times.